In today’s fast paste we have to keep up with, it’s sometimes difficult to keep up with all the different channels of communications. Either it being a budget or time resources, we always need to focus on the channels that would provide you with the best return for your investments (ROI).
Our best and most convenient resource is your existing audience – it’s within reach, requiring minimal additional investments and the best platform to propose additional opportunities to.
Identifying a niche sub-channel to allow you to cut through some of the marketing noise is all it’s about. Reaching out to your base on social media, youtube, email will provide you with a “safe” and relatively low budget way to diversify your strategy and test it out.
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